What we can report

The useful starting point is proof-of-play: when an advert was scheduled, how often it appeared and at which venue. That creates a verifiable record of delivery.

What requires context

Opening hours, typical customer flow and waiting behaviour help describe the opportunity, but they are not the same as a verified impression. We will label estimates and venue-supplied information clearly.

What can improve over time

Dedicated QR codes, short links, offer codes and advertiser feedback can connect exposure with action. No single method captures every response, so results should be read together rather than reduced to one inflated headline number.