The feed is rented space

A business can spend hours creating a post and still have no guarantee that nearby customers will see it. That does not make social media useless; it means reach, frequency and attention cannot be assumed from publishing alone.

Physical visibility plays a different role

A screen inside a venue does not need to compete with every creator, friend and brand in a customer’s feed. Its job is simpler: put one relevant local message into a real-world setting where the audience has naturally paused.

Use the channels together

A strong local advert can introduce the business, while search, social media and the website provide the detail. The useful question is not “offline or online?” It is “what role should each channel play?”